If you haven’t heard, Looker Studio has actually changed the popular Google Data Studio brand name.
While Google Data Studio made reporting simpler for numerous online marketers, it definitely had its restrictions.
As a brand’s marketing technique progresses and ends up being more complex, so does the sophistication of its reporting needs.
If you’re anything like me, you’re likely tired of costs hours upgrading the very same spreadsheets monthly.
Often, more time is spent pulling a report than offering actual insights.
When this occurs, we’re doing an injustice by investing more time “doing” and less time in fact analyzing the information.
There needs to be a better way, right?
This in-depth Looker Studio guide will teach you how to produce and tailor action-oriented reports based upon your own data.
What Occurred To Google Data Studio?
Initially introduced in beta mid-2016, Google Data Studio is a totally free information visualization tool.
Many marketers have used this tool for many years to combine and visualize information sets from several channels.
Now, you’ll notice that Data Studio is no longer referenced. Where did it go?
Google officially rebranded its Data Studio product to be called Looker Studio in October 2022.
In their main statement, Google mentioned:
“We are unifying our business intelligence product family under the Looker umbrella, bringing together Looker, Data Studio, and core Google technologies like artificial intelligence (AI) and machine learning (ML). Looker Studio is still totally free, and has the same functions as Information Studio.”
What Is Google Looker Studio?
Google Looker Studio (formerly Data Studio) syncs all of your data sources into one combined reporting experience.
It enables users to produce useful and visual dashboards that are easy to interpret, share, and tailor.
Basically, Looker Studio assists exceed data visualization. It’s intended to help marketers make more data-driven decisions for their clients and brands alike.
Currently, Looker Studio supports over 800 different data sources, together with 600+ information connectors.
Looker Studio Vs. Data Studio
While Looker Studio promotes much of the exact same functions as the previous Data Studio, the new name likewise brings brand-new features.
- Free variation and Pro version (paid).
- Different modeling approach (LookML).
- Looker combination with Google Sheets.
- More flexible information modeling features.
- Supports 50+ SQLs and databases.
- Combining functions from various information sources.
One of the crucial distinctions between Looker and Data Studio is the way data is modeled. Looker Studio uses LookML (Looker Modeling Language).
The 2nd essential distinction that a lot of marketers will gain from is the new and improved information combining functions from Looker.
In Data Studio, it permitted data sources to be mixed.
Nevertheless, the biggest drawback of this was that the blending feature was based upon a left outer sign up with and typically didn’t mix data in a way that marketers needed.
It was a tiresome procedure that left lots of to invest more time by hand importing their data into a Google Sheet, then connecting that source to Data Studio.
Sounds aggravating, best?
Looker Studio, on the other hand, needs SQL databases to integrate any source. This suggests that raw data is entered a database, making it much easier for Looker to combine information from various sources.
The result? A quicker, more meaningful way to envision information from all your different marketing sources in an easy-to-digest format.
Getting Going With Looker Studio
There are a few key locations to guarantee your first Google Looker Studio report is a success. These include:
- Choosing a design template or control panel.
- Connecting information sources.
- Selecting metrics that matter.
- Sharing reports.
Looker Studio Templates
The first thing to do is to choose a template.
To gain access to Looker Studio, visit Looker Studio using your chosen Google Account. This must be the account that you access your Google Analytics, Browse Console, Google Ads, and so on.
Looker Studio provides a wide array of templates to get you started.
If you’re brand-new to Looker Studio, it is essential to choose a design template based upon the kind of data being depicted.
Screenshot from Looker Studio, December 2022 With any template, you have the capability to personalize products and typefaces to develop a more consistent report. The charm of these reports is that several pages can be included. Don’t seem like your whole marketing story needs to be
revealed on one page! Every client has various requirements, and their reporting needs to be no various. The most efficient route I have discovered is to use and modify different control panels based on who the
intended audience is. For example, I may produce a various control panel or report page if I’m speaking to a CMO vs. an Item Marketing Manager. Why?
Depending on the role of who you’re talking to, they will understand and interpret data in various methods.
A CMO, for example, doesn’t need to understand the “in the weeds” information. They want to know what channels are working, what’s not, and if they’re on track to meet their goals.
Connect A Data Source
Now that you’ve chosen a template, it’s time to link your data sources.
To include a connector to your design template, go to Resource on top navigation, then click Handle added data sources. Then, you’ll click + Include A Data Source.
Screenshot from Looker Studio, December 2022
There are currently 24 different Google ports, such as Google Analytics, Google Ads, Google Sheets, BigQuery, and more.
However, you’re likely using other platforms like social media, third-party tools, CRM systems, and more.
For those non-Google adapters, Looker Studio can connect over 650 various data sources from their partner adapters!
Screenshot from Looker Studio, December 2022 By utilizing the adapters, it takes the manual jobs and syncs all data for you! It ‘d be difficult to note all the available data sources here, but some of the primary ones I’ve used in the previous include: Supermetrics ports for: Buy Facebook Verified+Buy Instagram Verified Insights. Microsoft Advertising. Advertisement +Google Analytics
- Data. Position Tracking.
- And a lot more.
- SEOMonitor. CallRail.
Remember that a number of them: Extra expense. Can decrease reports. Metrics are in some cases deprecated,
- indicating it is vital
- to stay on top of any changes to your report and reconstruct metrics if required. When adding a data source, you’ll be asked to license the connection between accounts.
Choosing Metrics That Matter Mentioning metrics– they matter. Let’s be genuine, the worst is when customers open reports and
see a complete information dump. While Looker Studio is entirely customizable, this does not indicate we need to be revealing all metrics readily available. Does your client care about return on marketing invest (ROAS)? Make sure to consist of
metrics such as invest and income. How about general brand name awareness? Consist of pre-click metrics such as impressions, clicks, CTR, view rate, etc.
By conveying the appropriate metrics and insights based upon goals, it reveals the client that you are listening to them. A win-win for everyone!
How To Edit A Report
Now that you’ve connected your information sources, it’s time to tailor that report!
Let’s review this Google Ads design template as an example.
First, you’ll want to make certain you remain in the “Edit” mode and not “View.”
Screenshot from Google Ads, December 2022
You can begin personalizing your report by making use of the information field sets on the right-hand side.
If you’ve chosen a design template like the one above, the first step is to alter the information source for each chart you want to pick.
Screenshot from Google Advertisements, December 2022 From there, you can pick from any of the various
data fields from your picked data source to alter any visualization. Not just can you develop and modify charts and tables in Looker Studio, but the capability to select the look and feel of a report is a game-changer for clients. It offers a sense of consistency across a company.
A few methods to individualize the style of your report include: Typeface and background color. Changing contrast metric colors. Text padding to line up either
The design modifications will use to all selections. Another time-saver! In this example, I altered the report background
, scorecard colors, and label font styles to produce brand name standard consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" An Extensive Guide To Start With Looker Studio(The New Google Data Studio )"/ > If you’re new to Looker Studio
, it will require time, experimentation, and patience to
produce a report visual that satisfies your reader’s expectations. Do not get dissuaded along the way! Adding Report Filters An effective way to group several visualizations together is by adding report and page filters. For instance, if you desired all tables and charts to change when modifying the date variety, you might include a Date Variety icon and set it to “Report Level.”
This implies that if the report is comprised of multiple pages, whenever the date range is updated, all chart data updates alongside it.
For instance, if you wished to dive into Campaign Type efficiency, there’s a filter for that!
Merely browse to the toolbar and select Include a control > Drop-down list and include the Control field of “Campaign type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Pick different filters for your data to drill down more granularly."/ > This enables you to filter the information on that particular page by campaign type.
For instance, if you wished to show how Browse performs compared to Buy YouTube Subscribers, you ‘d pick from the dropdown in
that filter. By default, filters added are at a page level. If you want to make the filter report-level( indicating the filter would appear on each page of your report), merely right-click the filter and pick Make report-level.
Create A Chart
If you have actually gotten comfortable with your Looker Studio experience, let’s dive into how to develop a chart from scratch.
The benefit of developing a custom-made chart is that you remain in complete control from the start of picturing exactly what matters most.
The initial step is to consider who will read this report. Remember to include what data is very important to them.
Your chart needs to tell a story, and it’s up to you to visualize that successfully.
For instance, you may want to add an “Overview” table that incorporates the main metrics or key performance signs (KPIs) that matter to them.
To create a chart, click “Insert,” which will reveal you all the various charts to pick from. These include:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- A lot more.
In this example
, I wish to select an easy bullet chart to add to my CMO Overview page. The goal of this chart is to reveal if we satisfied our
regular monthly goal of app installs. The primary step is to select the metric you’re determining. In this case, I chose” Installs.” To make this bullet chart efficient, you need to include your target/goal. Make sure to check package that states”Show Target.”Then, I input various range limitations to show the development.
I kept the last range the same as the target worth. You can also put the last variety as a higher value than your target, particularly if you exceed that target value.
So, what does this chart state? It portrays that our objective was 5,500 app installs for the month of November. According to the bullet chart, they were close to hitting their goal however didn’t quite make it.
Often easy charts are all you require to represent the required data. Like all other components of Looker Studio, you can modify the style of any chart, table, or aspect as I did above.
The following options are readily available for sharing a Looker Studio report:
- Welcome individuals.
- Schedule e-mail shipment.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="An In-Depth Guide To Get Started With Looker Studio(The New Google Data Studio)"
/ > If you want to welcome individuals to access the report in genuine time, it is essential to inspect the share settings. To add somebody via e-mail, it needs to be a Google account email. They can be added as a “Audience”or an”Editor.”
- Another information precaution Looker Studio added was how links to the report can be shared. You can select from: Limited. Just individuals who you have shared the report with can open the link. Unlisted. Anybody on the internet with the link can see(or modify– pick this setting thoroughly). Public. Anybody on the web with the link can find and view(or modify– pick this setting carefully).
Another cool function Google added is the alternative to restrict sharing in the following alternatives. In the share settings, click on the”gear”icon in
- the right-hand corner: Avoid editors from changing access and including brand-new individuals.
- Disable downloading, printing, and copying for audiences.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="A Thorough Guide To Get Going With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="An Extensive Guide To Get Started With Looker Studio (The New Google Data Studio)"/ > I generally recommend inspecting the very first box to prevent editors from altering access or adding new individuals.
By doing so, it enables us to keep control of the report settings and the stability of report changes.
Get Started With Looker Studio Now
Hopefully, this introduction to Google Looker Studio will empower you to feel more confident in creating customized reports for your clients and brands.
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