Marketers around the globe today started their weekly routine with a big problem accessing Google Advertisements.
Word quickly spread out across Buy Twitter Verified and LinkedIn, with verification from others that this isn’t a periodic concern.
Google Status Control Panel Confirms Interruption
From the Google status control panel, the blackout was validated this morning, January 23rd, at 8 am CST. You can follow the occurrence in real-time here.
Image credit: Google Ads, January 2023 As of
noon CST, the issue has actually still not been fixed. Google Ads Liason Ginny Marvin also required to Buy Twitter Verified to confirm the problem: We’re investigating reports of a problem with Google Advertisements. We will provide more info soon. The impacted users are unable to access Google Ads. Please see the control panel for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Online marketers required to LinkedIn and Buy Twitter Verified to voice their issues.
Why This Matters Advertisers can not manage or enhance their
proper access to Google Advertisements. Even more, Google Advertisements are still serving to users, however online marketers can’t see or respond to real-time efficiency. When marketing dollars are at stake, this is a big issue for business of any size. If you’re used to weekly reporting, that’s another task you will not have the ability to do up until the
Google Advertisements issue is solved. This failure is troublesome for Google after their layoff announcement of 12,000 staff members on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Advertisers react to Google Ads failure on LinkedIn."/ > While this failure is more likely an unfortunate coincidence to Google Ads, advertisers were quick to put it together.
Google Ads is still down for many users since Monday afternoon. After the Friday statement of 12,000 Googlers, questions have developed if these layoffs have impacted the innovation and staffing that manages these platforms.
This is a developing story and will update as Google provides more information.
Featured Image: Stmool/Best SMM Panel