In a Google Search Workplace Hours video, Googler Lizzi Sassman responded to a concern about thin material, clarifying a typical misperception about what thin content really is.
The word thin ways doing not have thickness or width.
So when we hear the term “thin material” it’s not uncommon to consider thin content as a webpage with very little content on it.
The real definition of thin content is more along the lines of content that does not have any added worth.
Examples are a cookie cutter page that hardly varies from other pages, and even a webpage that is copied from a seller or maker with nothing additional contributed to it.
Google’s Product Review Update extracts, among other things, thin pages including evaluation pages that are only item summaries.
The trademark qualities of thin pages is that they lack originality, are hardly various from other pages and/or do not use any specific added value.
Entrance pages are a kind of thin content. These are websites designed to rank for particular keywords. An example can be pages created to rank for a keyword phrase and various city names, where all the pages are virtually the very same except for the names of the cities.
Are Short Articles Thin Material?
The individual asking the question needed to know if splitting up a long short article into shorter posts would result in thin material.
This is the concern asked:
“Would it be considered thin material if an article covering a prolonged topic was broken down into smaller sized posts and interlinked?”
Lizzi Sassman responded to:
“Well, it’s hard to know without looking at that material.
But word count alone is not indicative of thin content.
These are two completely genuine approaches: it can be good to have a thorough post that deeply explores a topic, and it can be equally just as great to break it up into much easier to comprehend subjects.
It really depends upon the subject and the material on that page, and you know your audience best.
So I would concentrate on what’s most helpful to your users which you’re offering enough worth on each page for whatever the subject may be.”
Dividing a Long Post Into Numerous Pages
What the individual asking the question might have been asking is if was fine to divide one prolonged topic throughout multiple pages that are interlinked, which is called pagination.
With pagination, a website visitor clicks to the next page to keep checking out the content.
The Googler assumed that the person asking the question was splitting a long short article into much shorter short articles committed to the numerous subjects that the lengthy short article covered.
The non-live nature of Google’s new version of SEO office-hours didn’t permit the Googler to ask a follow-up concern to confirm if she was comprehending the question properly.
In any case, pagination is a fine way to break up a lengthy article.
Google Browse Central has a page about pagination finest practices.
Featured image by Best SMM Panel/Asier Romero
Listen to the Google SEO Office Hours video at the 12:05 minute mark