Google Responses The Length Of Time It Takes To Recuperate From Algorithmic Penalty

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In a current Google SEO office-hours Google answered the question regarding how long it takes to recuperate from an algorithmic penalty that arose from content quality concerns.

Google’s new office-hours format doesn’t allow for follow-up questions, leading to answers that lacks subtlety and are less handy than the old format where the Googler can ask clarifying concerns.

For example, we have no idea if the “algorithmic charge” that is referenced in the concern means that the website completely disappeared from the search results page or if it simply dropped a couple of positions.

There’s a difference in between the 2 situations.

This is the concern that was asked:

“… if a site gets algorithmically penalized for thin content, just how much of the website’s content do you have to update before the penalty is raised?”

There’s a great deal of info that is missing from that concern.

  • Did Google send out the publisher a message that their content was “algorithmically” punished?
  • Is the person asking the question assuming they are punished and does not in fact know?

Here is the answer:

“Well, it’s normally a great idea to tidy up poor quality content or spammy material that you may have developed in the past.

For algorithmic actions, it can take us several months to review your site again to determine that it’s no longer spammy.”

It Takes Months For Google to Evaluate Website Quality

Plainly it’s important to fix as near all of the poor quality content as possible. However after that’s done it might take a few months to bounce back into the search engine result.

John Mueller said something similar in November 2021 about the length of time it considers a website that lost rankings to bounce back.

Mueller stated:

“I believe it’s a lot trickier when it pertains to things around quality in basic where examining the general quality and relevance of a website is not really easy.

It takes a lot of time for us to comprehend how a website harmonizes regards to the remainder of the Internet.

… And that’s something that can easily take, I do not know, a couple of months, a half a year, in some cases even longer than a half a year, for us to recognize substantial modifications in the site’s overall quality.

Because we essentially watch out for … how does this website fit in with the context of the overall web and that simply takes a great deal of time.”

Likewise, at the 5:21 minute mark of this Google video, the Googler Aurora Morales refers to what happens to sites that breach Google’s guidelines, including the policy on thin content.

The Googler advises:

“Sites that don’t meet the money making and organic search guidelines might be gotten rid of from the Browse index and have their advertisements disabled.”

Find out more here: It Takes Months For Google To Assess Website Quality Across The Web

Listen to the Google SEO office-hours at the 24:24 minute mark here.