Throughout the year, Google has made various updates and clarifications to its displeasure policies.
These updates have actually mostly focused on offering more context to advertisers on the nature of advertisement displeasures.
Earlier this year, Google updated its advertisement location policy, unavailable video policy, and 3-strike guideline.
To complete the year, Google is upgrading its account-level suspensions for Show and Video 360 users in December 2022.
Google is upgrading the main Displeasures and Suspensions page to have actually a page devoted to Show and Video 360 users.
The new page will clarify what infractions would make up an account suspension. These consist of:
- Circumventing systems
- Collaborated misleading practices
- Promotion of unauthorized drug stores
- Undesirable organization practices
- Trade Sanctions offense
- Raunchy content
While the new Display and Video 360 page isn’t offered yet, expect to see additional context on the infractions above to ensure you prevent them.
Repeat Offenses Can Result In Suspension
In addition to the listed violations above, Google revealed that a partner account might also risk suspension.
If an advertiser within a partner account has been discovered to break policies consistently, the account itself can be suspended. To be clear, this does not suggest any violation could get an account suspended.
Google’s statement specified that if the partner account or marketer has “repeatedly or predominantly engaged in egregious policy violations,” that would cause suspension.
Per Google’s meaning, outright infractions are:
- “An offense so serious that it is illegal or positions considerable damage to our users or our digital advertising community. Outright violations typically show that the marketer’s total service does not abide by Google Ads policies or that one infraction is so severe that we can not run the risk of future exposure to our users.”
So, what can you do if that occurs?
The bright side is that the partner and advertiser can appeal account suspensions if hit with one.
Google is constantly evaluating its ad and account policies and violations. Consistent updates throughout the year have brought more clarity to marketers around not only the nature of the displeasure however also more assistance on how to troubleshoot these infractions.
Because Google depends on both human interaction and automation to spot offenses, it’s constantly a good idea to spot-check your represent any disapprovals each week.
As Google rolls out the new policy page, we will upgrade this post to include the link.
Included Image: paper cut design/Best SMM Panel