How To Accomplish 7-Figures With Your Law Office Marketing Website

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Many law firms are simply leasing space when it pertains to their online marketing.

Whether it’s Google pay-per-click (PPC) advertisements, Buy Facebook Verified Advertisements, or social networks, these channels frequently yield only short-lived wins. When you pull the financial investment, your outcomes disappear entirely.

Your website, on the other hand, can be a 24/7 selling tool for your law firm practice. It can successfully become your biggest asset, getting leads and cases while you sleep.

In this guide, we’ll talk about how to turn your site into the supreme marketing tool for your law firm practice and produce seven figures in profits for your company.

A Well-Optimized Law Office Site Can Yield Big Results

With your law firm’s site, you can utilize content marketing to your benefit to produce lucrative outcomes for your organization. Material and SEO permit you to attract users organically and transform traffic passively into brand-new cases for your law practice.

As an example, a high-ranking website in a competitive market getting 1,000 users monthly can get huge outcomes:

  • Convert visitors at 2-5% = 20-50 leads.
  • Transform even 10-20% of leads = 2-10 cases.
  • Average $8000 revenue per case = $16,000-$80,000 regular monthly profits from one page.

Over the course of a year, this might lead to high six-figures to seven-figures in earnings!

The Structures Of A Revenue-Generating Law Firm Site

At its core, your law office website should serve to speak with the needs, struggles, and interests of your target market. It must be laser-focused on your practice area, who you serve, and what you have to use.

With this in mind, a well-crafted website content method must define:

  • Your company objectives (the cases you desire).
  • What rivals are doing.
  • What pages to compose and keywords to target.
  • How to use your material budget plan.
  • Your editorial calendar.
  • The purpose/intent of each page.
  • PR and backlink method.

Below, we’ll dive deeper into how to develop this technique, construct out amazing content, and attain your seven-figure earnings objectives.

1. Define The Cases You Want

The initial step to developing a successful site marketing strategy is to specify the types of legal cases you desire.

This activity will help you identify the types of people you want to reach, the kind of content you ought to produce, and the types of SEO keywords you require to target.

That method, you wind up marketing to a more particular subset of possible customers, instead of a broad range of users.

Not sure where to set your focus? Here are a few concerns that might assist:

  • Which of your cases are the most rewarding?
  • What types of cases are you not getting enough of?
  • In what markets are you strongest?
  • In which markets do you want to improve?
  • Exist any practice locations you want to explore?

At the end of this activity, you might choose that you want to draw in more family law cases, foreclosure law cases, or DUI cases– whatever it is, getting hyper-focused on the types of cases you want to attract will just make your website marketing even stronger.

2. Identify Your Leading Competitors

One of the very best ways to “hack” your website marketing technique is to figure out what’s working for your rivals.

By “rivals” we suggest law office that are working to bring in the types of cases you’re attempting to draw in, at the same level at which your law office is presently operating.

I state this since I see lots of law firms trying to out beat and outrank the “huge” fish and this can seem like a losing fight. You wish to set your sights on your closest competitors, rise above them, and after that get more competitive with your technique.

Here are a few methods to recognize your closest rivals:

  • Conduct a Google search of your legal practice area + your service location (e.g., “household law Kirkland”, “DUI attorney LA”, “Denver probate lawyer” and so on). Keep in mind of the top-ranking domains (i.e., websites).
  • Usage SEO tools like Semrush or Ahrefs to search your domain. These tools will often emerge close competitors to your domain.
  • Utilizing the same tools above, perform organic research on your domain to see what keywords you are already ranking for. Browse these keywords in Google and see what other domains come up.
  • Utilize these tools to figure out the domain authority (DA) of your domain. Compare this to the other top-level domains to see which domains have an authority rating that’s similar to your own.

Make certain to look at your known service rivals too.

These may or might not be ranking well in Google Search, however it’s still worth a peek to see if they are targeting any high-priority keywords that your website should be targeting.

3. Conduct A Material Audit Of Your Website

Your next action is to perform an audit of your existing website. This will permit you to take stock of what content is performing well, and what content requires enhancement.

Initially, begin with your main service pages.

Usage SEO tools like Semrush or Ahrefs once again to evaluate the rank (position), efficiency, and keywords of each page. Recognize any pages that are ranking low, or not at all.

Then, find “low-hanging fruit” pages. These are the pages that are ranking around position 5-10. They require less effort to enhance to reach those higher rank positions– compared to pages ranking at, state, position 59.

Next, use the very same tools to carry out a “space analysis” (most SEO tools have this function).

This compares your site’s efficiency to that of your closest competitors. It will show you a list of keywords that your competitors are ranking for that your website is not ranking for at all.

Finally, develop a stock of what pages you currently have, which require to be modified, and which you require to create. Doing so will assist you stay arranged and remain on job when establishing your content strategy.

4. Strategy Your Material Silos

By this step, you will have a pretty good concept of what pages you currently have, and which pages are “missing” from your strategy (based on the list of keywords you are not yet targeting).

From here, you will prepare what’s called “content silos”.

Here is the fundamental procedure:

  • Evaluation an existing service page (if you have one) and enhance it as finest you can. Preferably, this is a page that’s currently performing well and is otherwise a “low-hanging fruit” page.
  • If you do not have any existing service pages, develop one based on among your high-priority keywords. Again, these need to be a keyword that is suggested to attract your preferred kind of cases.
  • Next, build a “silo” of content around your primary page. In other words, produce brand-new pages that are topically associated with your primary service page, however that target a little various keywords (preferably, “long-tail”, lower competitors keywords).
  • Add internal links between these pages and your primary service page.
  • With time, build backlinks to these pages (through guest publishing, PR, material marketing, and so on)

Below is an example of a content silo technique for “personal injury:”

Image from author, November 2022

5. Recognize Supporting Topics

As part of your website material strategy, you’ll then want to develop other supporting material pieces. This need to be content that offers worth to your possible customers.

Frequently asked questions, blogs, and other service pages can support your main pages.

For instance, if you are a DUI legal representative, you might wish to release a FAQ page that attends to the primary questions customers have about DUI law, or a blog post titled “What to Do When You Get a DUI.”

There are a few tools you can use to research supporting subjects:

  • Semrush– Use this tool to recognize untapped keywords, content topics, and more.
  • AlsoAsked — Recognize other questions people have actually searched for pertinent to your primary subject.
  • Address the Public– Utilize this search listening tool to determine topics and concerns associated with your practice location.

Below is an example of how the complete material silo can come together for “Los Angeles Automobile Accident Legal Representative:”

Image from author, November 2022 6. Develop An Editorial Calendar As soon as you have all of your content concepts down on paper, it’s time to establish your

editorial calendar. This is basically a plan of what content you need to create when you want to publish it, and

what keywords you prepare to target. This can be as easy as a Google Sheet or as elegant as a task management tool(like Monday.com or Asana). Here are a few pointers to get you began: Always focus on main pages. These should be the very first material pieces you produce on your

site. Develop or modify your main pages and

  • monitor their efficiency. Usage Google Analytics and other SEO tools to keep your eye on how
  • your material is carrying out. Depending upon budget plan and seriousness, you may start with all main pages, or go silo by silo. Determine which service pages are essential to you.
  • You can produce all of your primary pages at the same time, or develop the entire silo as you go. Keep a record of your target keywords. Just because you” optimize “for them doesn’t suggest your content will automatically rank for your target keywords.
  • In your editorial calendar, keep an eye on the keywords you wish to target– by page– so you have a record of your initial SEO technique. What Makes A Winning Law Office Website Strategy? The key to attaining seven figures with your law firm website is material. Material permits you to target

your perfect customers, attract your preferred cases, engage your audience, and so far more. A well-thought-out material strategy will empower your site

to achieve more for your service than any other marketing channel could! Above, I describe a couple of actions to developing this type of

winning strategy. But, attaining excellence takes time. I recommend keeping your eye on the reward, keeping track of efficiency, and making updates as you go along. This will help you reach your wanted result. More resources: Featured Image: PanuShot/Best SMM Panel