Is Domain Call A Google Ranking Factor?

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Remember the early days of the internet?

You might invest throughout the day talking with your buddies on AOL messenger while you played solitaire on Yahoo video games. And then your mom picked up the phone to make a call, and you were begun the web. Great times.

In those days, if you were doing some shopping, there was a likelihood you were doing it on a website with a specific match domain (EMD). For instance, if you required a canine collar, you ‘d probably end up on a site with an address like

In those primitive days of search engine optimization, it prevailed for companies to put their specific target keyword expression right in their domain URL.

Unfortunately (or perhaps luckily, depending on how you feel about EMDs), scammers and bad stars made the most of this, snatched up many of these domains, and linked them to low-grade websites.

So, what holds true today? Does your domain name have an impact on search results?

Let’s take a closer look at the argument.

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The Claim: Is Domain Name A Ranking Element?

Having an exact match domain used to be a big deal.

In 2010, cost $49.7 million: still the most pricey domain name purchase of perpetuity. So plainly, somebody valued domains with that keyword.

It was (and sometimes still is) typical for people in the SEO industry to advocate for EMDs. The claims around them generally being that they immediately create trustworthiness and create an one-upmanship.

But remember those bad stars we discussed in the last section? Ultimately, Google got wise to their keyword-stuffing URLs and altered its algorithm to discount them. However that’s not to say your website’s domain name does not affect SEO.

The Evidence: The Effect Of Domain Names On SEO

There is a great deal of combined details about domain names and their impact on rankings.

There’s no concern that domain names contributed in rankings at one point.

In a 2011 Webmaster Hangout, Matt Cutts, a software application engineer on Google’s Search Quality group, acknowledged the function EMDs played in the tech giant’s search algorithm.

However, he likewise stated:

“And so, we have actually been thinking about adjusting that mix a bit and sort of turning the knob down within the algorithm, so that given two various domains it would not necessarily assist you as much to have a domain with a lot of keywords in it.”

And simply one year later, in 2012, Cutts tweeted that low-grade exact match domains would get reduced visibility in search results page.

Lastly, in 2020, Google Web Designer Trends Expert John Mueller exposed keywords in domain names no longer play a role in identifying online search engine results rankings.

Responding to a concern if keywords in domain names impact rankings during an Ask Google Webmasters video, he said, “Simply put, no. You do not get an unique benefit like that from having a keyword in your high-level domain.”

But this doesn’t imply that domain names are unimportant. They’re simply not direct ranking factors.

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Our Decision: Your Domain Call Is Not A Ranking Element, But Is Still Essential

Now that we’ve developed that domain are NOT a part of your general search

engine rankings, SEO specialists can simply forget about

them, right? Absolutely not. Your option of a domain name can be an essential aspect of your UX and public image. Your domain should usually be the most identifiable aspect of your service. Often that’s not your business name however a specific brand name or trademark.

You may wish to consider subdomains or perhaps different domains for various properties. If you offer items that resellers bring, this can assist your customers discover you more quickly.

Using keywords in your domain doesn’t assist in regards to search ranking; if not done properly, it could even injure your SEO.

But, if your branding is heavily focused on a particular service or product, consisting of a keyword in the domain might help users comprehend what you’re about at a glimpse. A carefully placed keyword might likewise assist attract audiences most likely to convert.

Don’t be afraid to utilize a keyword if it’s highly relevant or part of your branding.

So, here’s the TL; DR: Your domain name does not directly impact your Google ranking however provides opportunities for savvy web marketers to show their brand’s values and develop more positive user experiences.

For more assistance picking a domain name, check out Roger Montti’s recommendations.

Featured Image: Paulo Bobita/Best SMM Panel

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