Today’s Ask An SEO question originates from Kayle from Cape Town, who asks:
Google shows 314 of my web sites pages are indexed, however Ahrefs only reveals 260 internal pages and Semrush only shows 220. What does this suggest? How can I properly cross-check whether all my pages are indexed?
Whoever said “numbers do not lie” never ever worked with a modern-day analytics program– or, any program that attempts to emulate what Google is doing. Those programs lie all the time.
But the lies aren’t dubious.
None of the tools we use are trying to fool us into believing we have various outcomes than we do.
Comprehending how a tool works, what it is determining, and how to finest read those measurements is an important skill for any digital marketer.
So, how do you comprehend the differences between disparate lead to various tools?
Take a look at The Tool’s Source
The initial step in understanding how to comprehend arise from multiple tools is to comprehend the tool you are utilizing.
Where does that tool pull its information?
How does it pull data?
Is the information going to be accurate or more of a trend gauge?
For example, brand-new SEO pros are regularly surprised by the variations when looking at Semrush’s traffic approximates vs. numbers in Google Analytics.
But if you comprehend how each tool gets its information, its proper use becomes self-apparent.
Semrush’s traffic analysis is based on the number of keywords a website ranks for and a price quote of how much traffic each keyword will bring.
This is extremely incorrect when aiming to compare outright information for sites.
If you are looking for traffic patterns gradually, Semrush is among the very best tools out there for competitive analysis.
But I would never ever utilize it to determine the traffic on a site where we have access to Google Analytics, because Google Analytics determines the real visitors to a website.
Semrush quotes traffic; Google Analytics determines traffic.
Ahrefs Vs. Semrush Vs. Google Browse Console
Let’s get to the concern at hand.
If I am attempting to understand the variety of indexed pages for a website I manage, I’m just going to depend on information from Google Search Console. Why?
Google Browse Console (GSC) is the only tool of the 3 in question that determines the number of pages are indexed vs. estimates the number of indexed pages.
Is Google Browse Console constantly wholly correct? No.
But in practically every case, GSC will give a more precise representation of how many pages are in fact indexed.
Both Semrush and Ahrefs provide the option to link your GSC data to your account.
This makes the data from those tools more accurate on your website.
This does not imply that the numbers of competitors’ sites– or websites where you don’t control the Google Browse Console– are going to have more accurate results in Ahrefs or Semrush.
But if you need competitive analysis, Ahrefs and Semrush are the very best way to compare apples to apples.
As far are “cross-checking whether all your pages are indexed,” I don’t think that’s required.
Google is the location you desire all of your pages indexed.
Google Browse Console was made for that purpose.
It’s the only source of initial data you have when it comes to Google’s index, since search operators do not return accurate results and have not for a long time.
It is essential for digital online marketers to understand what a tool does, where its information comes from, and the very best method to utilize it.
Up until now, I have not seen an AI that is a substitute for an eager marketing mind armed with the knowledge of how the ecosystem works.
So prior to you run an analysis, understand the tool and what it is best used for.
You’ll be a better digital online marketer if you comprehend what you are determining, how, and why.
Featured Image: Dikushin Dmitry/Best SMM Panel