SEO Wages 2022: Market Growth & Many Brand-new SEO Professionals

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SEO wages reported for 2022 shows development in SEO as a profession.

The survey actions show that over half who submitted the survey are brand-new to digital marketing.

Growth in entry-level income reporting shows this influx of brand-new experts and industry growth.

SEO Specialist Industry Growth

Of those who reacted to the study, a more significant percentage than in 2021 reported they are brand-new to the industry.

28.7% of respondents reported having less than two years of experience, and 32.7% of survey participants reported between 2-4 years of experience.

This statistic suggests 61.4% of respondents were fairly new to SEO, with less than 4 years of SEO experience.

There were less SEO professionals (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the smallest group.

Portion Of SEO Pros With More Experience

  • 25.5% reported between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of participants reported over 20 years of experience in SEO.

Typical Income In SEO

The average wages of entry-level SEOs were less than $34,000.

The total number of entry-level SEO professionals at this pay rate grew by 7.5% compared with 2021, showing that the most growth in the SEO industry is at the entry-level.

Reduction In SEO Earnings At The High End

In contrast to the growth in entry-level positions, those reporting higher profits greater skilled modest declines.

Less SEO professionals reported revenues in the middle level, upper middle, and high-end of the SEO pay scale.

Reduces In Higher Earning SEO Specialists

Several salary categories for SEO experts decreased:

  • 1.9% reduction in those earning between $35,000-$49,000.
  • 3.12% reduction in those making in between $50,000-$74,000.
  • 1.97% reduction in those earning $100,000-$149,000.
  • 1.53% reduction in those earning $150,000-$199,000.
  • 0.51% decline in those earning over $199,000.

One bright area is that those earning in between $75,000-$99,000 increased by 1.05%

These information points do not necessarily imply that SEO salaries have actually gone down. They are portions and not actual numbers.

The explanation is that the number of entry-level SEO jobs increased by a whopping 27.68%. That implies that unless the other salary varies experience similar development, their portions will naturally reveal a lower quantity when expressed as a portion.

Nonetheless, it reveals development in entry-level SEO positions, which might show a healthy quantity of industry development.

Wage Varies Differ By Country

Another way to view the earning levels for SEO is throughout nations.

All profits are noted in dollars, based upon the exchange rate when the report was created.

SEO professionals in Australia tended to earn greater rates, $91,989, even though 46.0% of respondents reported having five years or less of SEO experience.

This statistic suggests a high need for Australian SEO specialists, with competitors between companies and huge brand name internal positions driving a higher pay rate.

Australian-based internal search online marketer Ash Nallawalla confirmed this to be the case.

He said, “Agencies are not keeping their staff, and I see the exact same ones marketing the position over and over. AUD 110,000 appears to be the tipping point where they lose an employee to personal work.

Agencies use supervisors AUD 80,000, which is not competitive with in-house SEO income rates. Companies are employing in-house SEOs, and the larger ones may also have a company on retainer.”

The United States also has signs of solid need for SEO employees.

62.0% of SEO professionals reported less than 5 years of experience and an average wage of $78,431, reflecting the strong need for SEO amongst businesses.

The income varies in Nigeria, Bangladesh, and Pakistan had lower pay rates.

Much of the respondents from these 3 countries reported being brand name brand-new to SEO, so the pay rates reported in the survey may show the study participant’s newness to the industry but not necessarily of the market as a whole in those countries. Those industries are likely more fully grown than the study data programs.

SEO agencies in Pakistan and Bangladesh normally focus outward on working for companies and companies based in Western countries.

Some Western-based firms are run by Pakistani expatriates who can take advantage of lower-cost SEO proficiency in their native country.

Lots of agencies in the West outsource work to nations like Pakistan since of the lower costs and high level of education, experience, and expertise.

Internal SEO operate in Pakistan is challenging to obtain since of the high competitors for positions working for big brands. However, the pay rates are not impacted by the competitors due to the fact that the salaries are still competitive.

That high competition for work is reflected in the lower pay rates that the survey discovered.

According to Karachi, Pakistan-based self-employed SEO Ozair Akhtar:

“The big brands here in Pakistan have SEO and other digital marketing groups as in-house teams. And they are well-paid. It’s quite tough and competitive for any SEO expert to get a task in-house SEO at any big brand.

SEO is a well-known profession in Pakistan. And a growing number of online marketers graduating from universities are taking part. There are numerous SEO specialists with more than ten years of experience and competence in this area. But new people are signing up with too.”

According to those who completed the survey, SEO specialists in Spain, typically, made the least, making simply $45,236 each year.

Where Are SEO Pros Getting Their Start?

Years of experience can impact how much SEO practitioners make.

But the pay rates depend extremely on the need for SEO talent in any provided region.

In some countries, such as Pakistan, tasks in SEO are a popular alternative for highly educated university graduates. Competitors for tasks is high as an effect.

But in other countries, like Australia, there is less job competition. SEO knowledge is in more demand there, suggesting those with less experience have access to higher-paying jobs.

The study shows that, normally, nations that are economically booming and with a high currency worth offer the highest-paying jobs for SEO specialists with less experience.

SEOs with less than five years of experience earn as much as $99,000.

Of those making in between $75,000 to $99,000, 31% reported two years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related patterns are visible in those making salaries under $34,000 each year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than 2 years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Make Over $100,000 In SEO

Independent freelancing is a profitable area for those seeking top revenues.

Those who go it alone in service, the freelancers and creators, reported higher profits.

A spectacular 44.5% of participants who are freelancers, creators, and contract workers make over $75,000 to $149,000.

This figure suggests that freelancing continues to be a lucrative path.

That stated, experience levels are higher for those making over $100,000.

Of those earning over $100,000 each year, a frustrating majority have more than 5 years of experience.

This earnings data indicates that no matter area, higher experience levels are in demand and consequently needed to earn over $100,000.

How To Make Over $200,000

The experience levels for SEO professionals making over $200,000 require substantial years of digital marketing experience.

34.0% of those who reported earning over $200,000 had 20 years or more of experience, suggesting that deep industry experience is highly valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a relatively high-paying task, with a minimum of 30% of positions that pay $75,000 to $99,000 offered to digital online marketers with less than 2 years of experience.

SEO is a lucrative business in 2022, with more independent freelancers (44.5%) reporting higher pay rates relative to their experience levels compared to those who work in-house.

How Much Experience Do SEO Pros Required To Go Up?

According to the survey results, the very first 4 years of experience provide numerous development opportunities to move up the pay scale.

Survey outcomes of roles and years of experience suggest that many digital marketers have chances to reach manager-level positions after having just a couple of years of experience.

The region of employment and other soft skills can also be a factor of pay rates.

SEO Positions By Experience

Less Than Two Years Of Experience

Possibly not surprisingly, a lot of study respondents with less than two years of experience held lower-level positions. However, nearly 25% have managerial-level tasks.

These are the roles and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were managers.
  • 9.4% were freelancers or founders.

Two To 4 Years Of Experience

Digital marketing professionals with 2 to four years of experience tended to have higher managerial roles.

The following is the breakdown of roles for SEOs with 2 to four years of experience:

  • 45.6% were in junior roles.
  • 39.8% were managers.
  • 10.1% were freelancers or creators.

Five Or More Years Of Experience

The function levels attained by those with five or more years in the industry appear to be the reverse of those with the least experience, with the bulk reporting higher levels of functions.

Those with 5 more years of experience tended to have the higher management level functions in digital marketing, with the most significant proportion, 43.7%, inhabiting the department head level.

Here are the roles of SEOs with greater than five years of experience:

  • 43.7% Supervisor or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Founder, freelancer, contractor.
  • 17.2% Junior/mid-level positions.

Career Paths In SEO

There are at least 3 basic paths for earning more as a digital marketer.

One path is to put in the time and move up the ranks while working in-house or at a company.

The second course is to accrue experience and abilities while working in-house or at an agency and then branch off as an independent SEO in the function of a creator, freelancer, or professional.

The third path is to begin as a freelancer and develop your skills, then take advantage of your experience to gain a full-time position or push into greater earning brackets separately.

There’s no other way to accelerate the number of years of experience one has.

However skills and accomplishments, particularly operating at a name brand name business or agency, is valuable.

Experience doing things and learning abilities remain necessary, as the study results reveal it just takes two to four years of experience to acquire a higher role in SEO.

However eventually, skills gained from experience will figure out how well an individual can go up within a company as an internal expert or make more as a freelancer with their capability to please and retain clients.

Those with the role of founder account for the highest earnings in the group determining as freelancers.

Unsurprisingly, creators tended to earn the most amongst those in the freelance wing of SEO specialists.

Part of that success comes from stepping back from the actual work and employing others.

Jason Hennessey, CEO at Hennessey Digital, associated his success as a founder to hiring the right individuals.

Jason shared, “I ‘d state one of the best things I’ve done is buying good management, putting intelligent people in place for their particular roles, then leaving their method. I create the vision, and they help me perform it.”

Michael Bonfils, Global Managing Director of SEM International, advised that a founder should, in the start, find out how to do most tasks in business, ultimately handing off those jobs to staff members.

Michael shared his trick to being a successful creator,

“A creator ought to be doing whatever themself at first. It provides grounding and fundamental understanding of sales, marketing, and accounting in addition to the real work.

Eventually, you discover people who do a better job than you do, especially things you do not like doing. And you keep handing off obligations till you are doing just the things that you enjoy doing.”

How To End Up Being A Better SEO

Years of experience are essential for making more, however the key word here is experience, not years.

Learning abilities is paramount for going up the SEO market ladder.

There are lots of resources readily available for helping people introduce their professions in SEO or to enhance their existing abilities.

Learn SEO: Novices

Best SMM Panel

Best SMM Panel publishes a detailed series of posts that supplies a structure for comprehending digital marketing.

This is a resource for those who are starting their journey or have actually just started discovering SEO.

It starts with a description of the history of SEO, the basic essentials, and after that the technique.

Clocking in at thirty-five chapters, Online search engine Journal’s intro to SEO makes an exceptional foundation for any ambitious digital marketer.

Learn SEO: Intermediate


Google publishes a starter guide that uses a level of SEO information proper for those currently in charge of a website in some capability.

This guide is not for those with little to no understanding of SEO.

It is most proper for those with a standard website understanding level.

This guide supplies little actionable SEO details in terms of method.

However it does provide invaluable information for comprehending a large range of knowledge about how search engines work and the technical level of handling search appearance.

The guide covers sitemaps, canonical URLs, robots.txt, featured bits, local search, and debugging tips.

Google’s starter guide begins with a glossary of terms to assist construct the foundation for the rather technical details that comes next, which is a lot.

The guide includes four areas:

  1. Crawling and indexing.
  2. Browse Appearance.
  3. Monitoring and debugging.
  4. Site-specific guides (ecommerce, worldwide & multilingual, education websites).

Search Engine Optimization (SEO) Starter Guide

How To Obtain SEO Certifications

Google Accreditation

Google likewise offers an online certification program.

It is not a replacement for a university degree. It is a training certification to help a worker transition to a new task in digital marketing.

This program focuses on assisting individuals discover the skills necessary to acquire an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Included Image: Paulo Bobita/Best SMM Panel